Lashes

Market Insights on False Eyelashes

Market Size: The global false eyelashes market is anticipated to grow from $1.34 billion in 2023 to $1.85 billion by 2028, achieving a compound annual growth rate (CAGR) of 6.70% during this period. This growth is driven by an increased demand for customizable beauty options as consumers embrace false eyelashes as everyday accessories rather than just special-occasion items. The overall eye cosmetics market is also robust, with projected revenues of $27.47 billion worldwide in 2024, growing at a steady rate of 3.56% annually through 2028.

Consumer Insights: The primary consumers of false eyelashes are young individuals, particularly women, who are influenced by fashion trends and social media. The rise of DIY beauty solutions and the popularity of influencers on platforms like Instagram and TikTok have led to increased spending on grooming products. Additionally, consumers are looking for products that are easy to apply and offer unique styles, which has spurred the development of magnetic lashes and pre-styled strip lashes. The demand for high-quality materials and safety certifications is also notable among consumers.

Top Brands Dynamics: The competitive landscape of the false eyelashes market features key players such as Ardell Professional and Huda Beauty, which are continuously innovating to meet consumer preferences. Recent trends indicate a shift towards more affordable and diverse options, with brands launching products that cater to various occasions and styles. The Asia-Pacific region leads in market growth, driven by increased consumer spending and a youthful demographic eager to adopt new beauty trends.

Types of lashes

Lashes are an integral part of a makeup routine. They enhance the eyes and add to the overall beauty of the face. There are different kinds of lashes, which are detailed below:

• Strip Lashes

  These are pre-made false lashes that come on a strip and are applied to the lash line. They are easy to apply and perfect for beginners. They are available in various styles, from natural to dramatic, and can be used for everyday wear or special occasions. They are also available in different materials, such as mink, silk, and synthetic.

• Individual Lashes

  These are small bunches of false lashes that can be customised to create a desired look. Individual lashes are applied using tweezers and lash glue and can be applied in small clusters to achieve a more natural look. They take longer to apply but create a more natural look than strip lashes. They are suitable for those who want to achieve a more customised lash look.

• Magnetic Lashes

  These contain tiny magnets that hold them in place along the lash line. They are easy to apply and remove and do not require glue. They are made of synthetic fibres and have varying degrees of thickness and length.

• Lash Extensions

  This involves adding semi-permanent false lashes to the natural lashes to make them longer and fuller. They are applied by a professional using special glue, and they last for several weeks. They come in various lengths, thicknesses, and materials, including silk and mink. Many people love lash extensions because they do not require daily application and give a long-lasting effect.

• Adhesive

  This is not a type of lash but a product used with false lashes. It is essential to mention here because it is used with all kinds of false lashes, including mink lashes, to glue them to the lash line. The glue helps to hold the lashes in place and make them look natural. It also makes the lashes stay longer, depending on the quality of the glue.

How to choose lashes

• Material:

  The kind of material used in making the lash is very important. Mink lash is a very light and soft kind of lash. They have a natural look, and the user can reuse them many times. Silk lashes are another option. They are slightly heavier than mink lashes, but they also have a soft and natural look. They are an excellent option for users who want a more affordable kind of lash. Also, silk lashes can be used many times. The last kind of material used to make false eyelashes is synthetic. They are made from man-made fibers, which makes them a more affordable option for users. However, they do not have a natural look and cannot be used many times.

• Lash Band:

  The kind of band that holds the lashes together can greatly impact comfort and ease of use. Bands made from cotton are softer and more comfortable. However, they are more fragile than other kinds of bands. This kind of band is suitable for users who use lashes infrequently. Another kind of band is made from silk. They are more durable than cotton bands and more comfortable than synthetic bands. Silk bands are suitable for users who use lashes frequently. They can also be used with different kinds of adhesives. Silicone bands are the most durable kind of band. However, they are not very comfortable, and the adhesive used may not work well. Silicone bands are suitable for users who need to use more durable lashes for a longer time.

• Length and Volume:

  When choosing a kind of lash, it is important to consider the length and volume. Longer lashes are more difficult to use and may look different from the kind of lash the user is used to. Inexperienced users may find it hard to adapt to longer lashes. The volume of the lash is also important. Larger volume lashes may look different from the kind the user is used to. Varying the volume of the lash can create a more natural look. Smaller volume lashes have fibers of a similar size, and they may be easier for inexperienced users to adapt to.

• Style:

  The kind of style chosen can create different kinds of look. Some styles may look more natural than others. Users who want a more natural look should choose smaller volume lashes. These kinds of lashes have fewer fibers, and the fibers are of similar sizes. Users who want to achieve a dramatic look should choose larger volume lashes. They have more fibers and can create a more dramatic look.

How to use & product safety

Many beauty experts have come up with different ways to use human hair lashes and mink lashes to achieve a desired look. The lash strips are usually applied to the base of the eyelid using a special adhesive. They are applied with a tweezer-like tool to ensure precision and that they are applied correctly.

There are different types of tools that can be used when applying fake lashes. Some of them include lash serum, small scissors, tweezers, and lash curlers. In some cases, the fake lashes are removed using oil-based makeup removers.

When applying the lashes, it is important to measure them against the eyelid to determine their length. If the lashes are long, they can be trimmed to size. It is important to trim them from the outer edge and not the inner edge, as this can change their appearance. Once they are trimmed to size, a cotton bud is used to apply glue to the strip. The glue is then left to dry for a few minutes.

Once the glue has dried, it is important to use a tweezer to place the lash strip at the desired position. This will ensure that it is placed at the base of the eyelid. Once it is placed, it should be pushed gently to ensure the glue sticks. Once the lashes are applied, they are blended with the natural ones using a lash curler. This will make them look more natural. It is important to note that the lashes should not be removed with force, as this can cause some to be left behind.

When using lashes, there are a few things to keep in mind to ensure safety. First, it is important to use a safe adhesive. Some have been found to have toxic chemicals that can irritate the eyes. In some cases, the chemicals can cause vision problems. The adhesive should also be used in small amounts, as using excessive glue can be dangerous.

In some cases, the glue can cause allergic reactions to some people. In some cases, the glue can also cause swelling to the eyelids, which can make it hard for some people to open their eyes. If the lashes have a strong scent, it is advisable to stop using them immediately.

It is also important to avoid using the lashes for an extended period, as this can affect the health of the eyes. In some cases, bacteria can build up on the lashes, which can cause eye infections. The user should also avoid using the lashes in bright places, as this can cause the glue to melt and cause stinging to the eyes.

Functions, features, and designs of lashes

Each of the main lash types—magnetic, mink, and strip—has features that set them apart, but there are also many common features and functions.

• Safety

  Many lashes are made with hypoallergenic materials that do not contain harmful chemicals. This feature is important to many consumers who want to ensure that the beauty products they use are safe, especially for long periods of time.

• Reusability

  Lash products that offer reusability can provide better value for money. Many consumers would prefer to use a product more than once rather than having to buy a new one every time. This also makes the application process easier, as the same lashes can be used multiple times with the right glue.

• Natural look

  Many lashes are designed to give a natural look. This feature is beneficial to those who want to enhance their beauty without the lash extension being too obvious. A natural look also makes it easier to pair the lashes with other makeup products, as they can be used with subtle or bold makeup.

• Comfortable to wear

  Many lash products are designed to be comfortable to wear. This can include features such as a soft band, lightweight materials, and easy application. These features make the product more enjoyable to wear and can also make it easier to apply, as the lashes can be fitted more easily and quickly, which is important for busy consumers who may not have time to apply lashes for long periods of time.

• Variety of styles and lengths

  There are many kinds of lashes that come in different styles, lengths, and volumes. Having a variety of options can benefit beauty product wholesalers and retailers, as they can cater to different kinds of consumers with different kinds of lashes.

Q&A

Q1: What is the average lifespan of false eyelashes?

A1: Following the correct care instructions, users can wear them dozens of times. Those made from synthetic fibers last, on average, 15 to 20 uses. In contrast, human hair falsies can be worn up to 30 times more.

Q2: Can false lashes be reused?

A2: Yes, false lashes can be reused multiple times if users adhere to the correct cleaning and handling precautions. For example, users must gently remove excess glue, clean them carefully, and store them properly to ensure they last longer and maintain their quality for future uses.

Q3: What is the difference between lash extensions and falsies?

A3: Lash extensions are applied by a professional to each natural lash and cannot be removed at home. In contrast, falsies can be removed at the end of the day. Also, extensions last longer (up to 6-8 weeks) and require no maintenance, while falsies require more work to apply and remove each day.

Q4: What type of adhesive should be used on falsies?

A4: Suppliers could inform buyers that the best type of adhesive is one specifically designed for false lashes. It comes in the form of a clear or black glue that contains safe ingredients for the delicate eyelid area. Users must avoid using other types of adhesives, like hair glue, because they can cause irritation.